Based in Israel, the company has been around for two years but only this week raised outside funding to expand to the US. The company announced a $1 million seed round from Rutledge Vine Capital, and Israeli micro-VC firms 2B-Angels, Plus Ventures, and Explore. MORE on PandoDaily

Getonic, based in Tel-Aviv, Israel offers small businesses and professionals a unique way of creating scaled-down online stores that can be posted directly to the Web or social feeds. These storefronts, called POPshops, are essentially social widgets and offer a simple but direct ‘Buy Now’ button to encourage readers to make a purchase.

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